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Late Nights with Customers Is Lose-Lose

This is what I often hear from sales reps, “we’re drinking buddies. We got so wasted last weekend!”

They’re talking about their customers…Some of the time anyways and they’re bragging about their “epic hangovers”.

That’s your sales strategy?

I was that guy. I loved drinking, I loved hanging out and I thought I was the best sales rep on the planet.

Looking back, if anything, I lost sales and may have even lost a few years of my life too.

It’s complete bullshit that sales are made in the bar. I spent so much time with such a small handful of customers and I could’ve spent that valuable time with prospects or prospecting or even reading a book.

I completely stopped drinking a few years ago and have been selling more and more ever since because I’m able to think clearer (no hangovers), I’m able to work harder and longer (no hangovers) and I’m way healthier.

I’m not saying you shouldn’t drink at all. I’m saying I drank too much for too long and it was time and money spent poorly.

Spend your valuable time at nights with your family and when you’re able, prospecting, following up, and reading and personal development. You will make more money and you won’t be hungover the next day.

Cheers!

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